Homer opens stores in Los Angeles, London with four new collections

Jewelry case display hero website banner image.

Homer vitrine, via homer.com.

Frank Ocean’s luxury brand Homer has announced plans to grow its operations nationwide and worldwide next month, with new stores in Los Angeles and London. The latest destinations will arrive alongside four new jewelry collections.

“All muscle. All brain… Beef Broccoli Life available now on homer.com and at Homer New York, London, and Los Angeles soon” (Instagram: @homer).

The two new locations build upon Homer’s flagship store in the Jewelry Exchange of NYC at 74 Bowery, which is set to reopen on July 17. The company will first head across the pond on July 3 to launch its store in London’s Hatton Garden at 24 St Cross Street, then across its home country on July 10 to debut its store in Los Angeles’ Jewelry District at 650 South Hill Street. The new outlets were designed by Homer and the creative studio Abel Nile New York (ANY).

When doors open next month, four new Homer collections will be on display:

  1. Beef Broccoli Life is a playful collection of oversized plate pendants and rings. A new poster book, named after the collection, is also available for purchase online. The booklet contains 14 posters featuring photography by Alasdair McLellan and Frank Ocean.

  2. Sodium is a sleek lineup of silver bracelets, earrings, and pendants with multicolored lacquer.

  3. Floating Diamonds includes a pair of 18-karat white gold stud earrings, available in different sizes.

  4. Baseball features two pendants shaped like baseballs, both made from rhodium-plated sterling silver.

Below is a selection of items from the new collections. In addition to Homer’s brick-and-mortar locations, its full product catalog is available to browse and purchase at homer.com.


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