Frank Ocean releases “Novacane” music video
Video via director Nabil Elderkin’s Vimeo.
Credits:
Director: Nabil Elderkin
Director of Photography: Josh Reis
Post-Production/VFX: Gustavo
Editing: Isaac Hagy
Label: Def Jam
Produced by: Kathleen Heffernan
Coloring: Brandon Chavez
Australian director Nabil Elderkin took the lead on this trippy new music video for Nostalgia, Ultra’s lead single, “Novacane.”
UPDATE 7/5/11: Director Nabil Elderkin spoke about the music video in an interview with Pitchfork.
UPDATE 11/9/12: Frank and Nabil received the 'Best International Urban Video' award at the 2012 UK Music Video Awards for "Novacane."
UPDATE 9/3/15: In an interview with Complex, Elderkin discussed how the video was made.
I’ve been shooting most of [Frank Ocean’s] photos and videos. ‘Novacane’ was our first video. ‘Novacane’ was a pretty cool video that we worked on, we did it for no money, it was off his mixtape and we shot it in my producer’s bedroom. We did it for like $4,000 or $5,000, just pulled favors, it was real like DIY. Then he blew up and we did ‘Pyramids,’ which had a little bit bigger of a budget.
Related Articles:
"i’m not grounded bro. i’m bouncing all around this ****."
The Recording Industry Association of America awarded Frank Ocean a platinum plaque for his 2011 single “Novacane” after selling one million units. The platinum record arrives alongside three gold certifications for Ocean’s 2012 singles “Lost,” “Pyramids,” and “Super Rich Kids,” each of which sold half a million units.
"Everything that we did together built that up. But it was just genuinely from being fans, liking what each other was doing and then making good music.
Their video for "Novacane" was a hit.
Following its music video debut, the song is now the second digital single released through Def Jam from Ocean’s debut project, Nostalgia Ultra.
The production is Def Jam’s second video adaptation from Ocean’s debut project, Nostalgia Ultra, which he released independently last February. It features direction by Nabil Elderkin.
The mixtape features another reused beat from fellow Odd Future member Tyler, The Creator.
In a new interview with MTV, Frank Ocean talked about how much time he spends working on writing his songs and the clearance issues he's having with the reissue of his 2011 mixtape Nostalgia Ultra.
Australian director Nabil Elderkin took the lead on this new music video for Nostalgia, ULTRA's lead single "Novacane."
Frank Ocean has released “Novacane” as a single from the forthcoming re-release of Nostalgia Ultra as an EP through Def Jam.
Frank Ocean accompanied Tyler, The Creator to the LA Leakers' studio for a quick interview about his favorite songs on Nostalgia, ULTRA and his plans for tour.
Fans have compiled numerous reference tracks that have leaked online into a mixtape. Frank Ocean clarifies their origin in a Tumblr post.
"**** Def Jam & any company that goes the length of signing a kid with dreams & talent w/ no intention of following through. **** em.
Ocean shared the tape on Tumblr. It samples music from Coldplay, Radiohead, MGMT, Mr. Hudson, and The Eagles.
The new track is available on Frank’s SoundCloud page.