Frank Ocean featured in Prada SS 2020 Menswear Campaign
David Sims / Prada
Prada has selected Frank Ocean, Austin Butler, and Nicolas Winding Refn as the faces of their Spring / Summer 2020 Menswear Campaign.
Prada asked its talent to redesign PRADA as an acronym, described as follows on the campaign’s webpage:
Each of these men uses words to define themselves: the lyrics of a song, the words of a script. They are a blueprint, a template, for life, for living, for feeling. Here, words are used as a means to redefine the image, to attempt to define the indefinable - PRADA. The acronyms are influenced by abstract ideas, thoughts, notions: they provoke, sometimes adding context, sometimes positing a contradiction, always sparking thought.
Frank Ocean defines Prada as Programming Rhythm And Dancing Again.
The campaign is photographed by David Sims and the Creative Director is Ferdinando Verderi.
